Studies of CRM: management capabilities and the mediating role of customer satisfaction
by Cheng-Se Hsu; Majidul Islam; Yi-Feng Yang
International Journal of Business Excellence (IJBEX), Vol. 10, No. 2, 2016

Abstract: Although service capabilities have long been recognized as a primary means of achieving customer relationship management performance, little attention has been devoted to explore the possible mediators between them. To address this gap, the current study constructed a related model to examine this issue. Utilizing multiple sources from customer service centers in the bank industry, the empirical findings show that the mediator, i.e., customer satisfaction, strengthens the influence of the three service capabilities on customer relationship management performance. New insight clearly shows the contributions which aid in understanding the essential service applications for customer satisfaction implementation of customer relationship management.

Online publication date: Sun, 31-Jul-2016

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