3D printing disruptions and strategic choice - a way forward Online publication date: Thu, 13-Oct-2016
by Glenn Brophey
International Journal of Technology Marketing (IJTMKT), Vol. 11, No. 4, 2016
Abstract: Suppliers in the nascent 3D printing industry enjoy exciting potential as new applications are developing rapidly. On the other hand, increasing numbers of new entrants to this industry require incumbent firms to make product/market segment selection decisions to maintain competitiveness. Developing competitive advantage within segments is challenging given the mismatch between the time required to build the elements to deliver competitive offerings and the fast pace of disruptive events in the industry. This paper offers a way to make segment selections for the medium term by utilising a combination of well-accepted methods for decision-making (e.g. innovation diffusion forecasting, portfolio analysis, score carding, etc.). Examples of the diffusion rates analysis are provided for three segments. This is followed by a discussion of the merits of this normative approach to strategic decision-making compared to the merits of simply reacting to industry events.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Marketing (IJTMKT):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com