Strategic transformation through innovation in emerging industry: a case study
by Xuefeng Liu; Jin Chen; Yuying Xie; Dan Wu
International Journal of Technology Management (IJTM), Vol. 72, No. 1/2/3, 2016

Abstract: Firms in traditional industries need to sustain their competitive advantage through strategic transformation in today's highly dynamic environment. From a case study of a Chinese manufacturing firm, we show evidence that traditional firms can utilise the analytical tool of technology mapping to capture new innovation opportunities in emerging industries. In contrast to prior studies that mainly explore how firms learn and accumulate knowledge and capabilities in different growth stages within their respective industry, this study suggests that accumulated technological competency not only can propel a firm to move up on the current value chain but can also help it leap to an emerging market to capture new opportunities. These findings imply important policy applications and point out new research directions.

Online publication date: Tue, 29-Nov-2016

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