Choice of diversification strategies in an emerging market environment: an empirical evaluation
by Aparna Bhatia; Anu Thakur
International Journal of Business and Globalisation (IJBG), Vol. 19, No. 1, 2017

Abstract: The paper compares the nature, extent and pattern of diversification of domestic companies with companies having multinational operations. A sample of 536 companies has been studied over three points of time, i.e. 2001, 2006 and 2011. Jacquemin-Berry entropy-index (1979) has been applied to measure diversification. Results suggest that domestic companies have larger extent of diversification as compared to companies with multi-national operations. Domestic as well as multi-national companies seem to prefer 'related diversification' to extreme choices of diversification. The pattern of diversification follows both forward and backward movement while companies with purely domestic operations have shown a greater trend towards forward pattern.

Online publication date: Wed, 12-Jul-2017

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