Attractions, attitude, and activities: tourism attributes that drive destination loyalty for international tourists visiting Thailand Online publication date: Fri, 21-Jul-2017
by Viriya Taecharungroj; Praowpan Tansitpong
International Journal of Tourism Policy (IJTP), Vol. 7, No. 2, 2017
Abstract: The purposes of this research are to develop a destination loyalty model that employs the attribute-level satisfaction approach and to study the characteristics of those key tourism attributes in Thailand in order to suggest practical guidelines for tourism policymakers and destination managers. To study the impacts of various tourism attributes on destination satisfaction and loyalty, data were collected from 525 international tourists in Bangkok, Thailand. The hypotheses were tested using structural equation modelling. The authors also conducted in-depth interviews with tourism policymakers and international tourists to deepen the understanding of the key tourism attributes and to investigate areas for improvement. The findings show that three attributes - attractions, locals' attitude, and activities - significantly affect overall destination satisfaction and destination loyalty. This research also revealed areas for improvement in the tourism sector, namely sustainability issues, commercialism, and a lack of information.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Tourism Policy (IJTP):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com