Factors affecting consumers' attitude towards purchasing green packaged food products: an integrated conceptual framework Online publication date: Wed, 01-Nov-2017
by Priya Sodhi; Raminder Pal Singh
International Journal of Business Excellence (IJBEX), Vol. 13, No. 4, 2017
Abstract: This study attempted to examine the factors affecting customer's attitude towards purchasing green packaged food products. This study finds out how much environmental problems are considered by the customers in purchasing process and what kind of factors are more important that affecting the customer's behaviour while making decisions towards green packaged food products. The primary data was collected through questionnaires and quantitative analytical technique is used to analyse the results. The outcome of the survey shows that customers are ready to pay more money for green packaged food products, but it has been observed that the price of green packaging is more than conventional packaging. Research shows that when customers make decisions they also think about other factors related to the product. The study concludes by using the analytical measures to know the factors which affect the customer's purchasing behaviour and to promote the market of green packaged food products.
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