A comparative study of value-added mobile services in Finland and Taiwan
by Szu-Yuan Sun, Teresa L. Ju, Chao-Fan Su
International Journal of Mobile Communications (IJMC), Vol. 4, No. 4, 2006

Abstract: Mobile commerce, or e-commerce over mobile devices, has become a major interest for the IS research community. We surveyed the three largest cell phone service providers in Taiwan and sorted these providers' value-added services using the eight categories of Balasubramanian et al. and Clarke's four-value propositions for m-commerce to examine each value-added service's characteristics. We compared the results with Anckar and D'Incau's research to determine the key differences between Taiwan and Finland. The purpose of this study is to understand the characteristics and current situations of services provided in Taiwan, as well as what areas need improvement.

Online publication date: Mon, 06-Feb-2006

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com