The antecedents of firm innovativeness: empirical evidence from small-sized firms
by Khaled Nawaser; Asghar Afshar Jahanshahi
Middle East J. of Management (MEJM), Vol. 5, No. 2, 2018

Abstract: In this paper, we investigated the effect of customer relationship management initiation on firms marketing information and then we tested how these two factors accelerate idea generation (innovativeness) within small-sized firms. We tested these relations by using original data from 103 Iranian small-sized firms. Results indicate that customer relationship management initiation leads to the improvement of organisational marketing information significantly. We also found a positive relationship between firms' customer relationship management initiation and firm innovativeness and a positive relationship between firms' marketing information utilisation and firm innovativeness. Limitations of the study are indicated and directions for future research are noted.

Online publication date: Wed, 11-Apr-2018

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