Learning web-based s-commerce purchasing behaviour in Taiwan: an advanced social cognitive perspective
by Chun-Hui Wu; You-Shyang Chen; Yih-Her Yan
International Journal of Web Engineering and Technology (IJWET), Vol. 13, No. 2, 2018

Abstract: Social commerce (s-commerce) has grown rapidly across the world and has become one of the most important issues in academic studies. This study employs social cognitive theory to provide a social interaction perspective for understanding the interactions among beliefs towards electronic word-of-mouth (eWOM) (person cognition), trusted environment (environment), and consumer purchasing intention (behaviour) in the context of s-commerce. For providing a detailed understanding of the proposed model, an online-based questionnaire was used to collect cross-sectional data from s-commerce consumers in Taiwan. Research data were examined with the component-based partial least squares structural equation modelling approach (PLS-SEM). All research hypotheses are accepted. This study makes a research contribution by providing additional insights into how trusted social environment may be utilised to leverage eWOM adoption to influence consumers' purchasing intentions. Finally, implications for research and practice are discussed.

Online publication date: Sat, 30-Jun-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Web Engineering and Technology (IJWET):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com