Productivity enhancement through intellectual capital and information technology
by Nichanach Katemukda; Prapaisri Sudasna-na-Ayudthya; Narongsak Comepa; Hanna Kropsu-Vehkapera
International Journal of Management and Enterprise Development (IJMED), Vol. 17, No. 3, 2018

Abstract: A product's competitiveness is highly concerned by the manufacturing sustainability in the market. The product's function should impress the customer and the product's price should be reasonable. This is the reason why manufacturing firms must add more value into their products and measure their performance by using value added productivity. A firm which has high value added productivity should also have high position of competitiveness within the market. This paper aims to answer a research question, "Is competitive advantage directly influenced by the value added productivity?" In conclusion, the purpose of this research is to provide a value added productivity enhancement model. This research constructed a value added productivity enhancement model and applied a structural equation modelling technique to verify the model. The constructed model demonstrated that intellectual capital and information technology both supported competitive advantage. Finally, competitive advantage was found to directly influence the productivity of a firm.

Online publication date: Fri, 27-Jul-2018

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