A user study on trust perception in persuasive technology Online publication date: Mon, 13-Aug-2018
by Wan Nooraishya Wan Ahmad; Nazlena Mohamad Ali
International Journal of Business Information Systems (IJBIS), Vol. 29, No. 1, 2018
Abstract: A wide range of persuasive technologies has been developed for many different issues to assist people in changing their attitude or behaviour. However, whether or not users trust persuasive technology and which trust perception affects them more in making trust decision are yet to be found out. Therefore, this study aimed to examine users' trust level and its trust perceptions using two types of persuasive technologies, for example, health application and educational games on the environmental issues. The questionnaire is used as an instrument to measure trust level and trust perceptions. A pre-and-post-test approach is used to study 25 participants who are required to use both types of persuasive technology concurrently for six weeks. The finding shows that the users' trust is at low-level, indicating a significant lack of trust problem. Cognitive trust dominates the trust decision-making though it is correlated with affective trust.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Information Systems (IJBIS):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook