Retail mix strategies of hypermarkets in Bandung, West Java, Indonesia Online publication date: Wed, 05-Sep-2018
by Ria Arifianti
International Journal of Economic Policy in Emerging Economies (IJEPEE), Vol. 11, No. 4, 2018
Abstract: There have been significant developments in modern retail, particularly in Bandung, which have led to increased competition among retailers. Retail mix strategies of the hypermarket retailers in Bandung are studied to understand their competitive practices. This study is a descriptive research. Data is collected from literature reviews and field studies, where in the latter involves observation and interviews with representatives of the retailers and consumers. It is found that the retail mix strategies have worked well. Despite such achievements, it is also found that product placements leave much to be desired. Listed and actual cashier prices are at times inconsistent. Similar issues are also found in discount prices. Discount periods are also erratic. For instance, a product is listed on display as discounted but such discount is not accounted at the cashier. Quality-wise, discounted products are less desirable, tending to fail within a short period of time following purchase.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Economic Policy in Emerging Economies (IJEPEE):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook