What makes you popular: beauty, personality or intelligence?
by Andrea Fronzetti Colladon; Francesca Grippa; Elisa Battistoni; Peter A. Gloor; Agostino La Bella
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 35, No. 2, 2018

Abstract: This study explores the determinants of popularity within friendship and advice networks. We involved almost 200 college students in an experiment to predict how personality traits, self-monitoring, creativity, intelligence, energy, and beauty influence the development of friendship and advice networks. Our results indicate that physical attractiveness is a key to develop both friendship and task-related interactions, whereas perceived intelligence and creativity play an important role in the advice network. Our findings seem to support the idea that there might be a kernel of truth in the stereotype that attractiveness correlates with positive social traits and successful outcomes.

Online publication date: Fri, 28-Sep-2018

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