The impact of the digital storytelling rubrics on the social media engagements Online publication date: Thu, 28-Mar-2019
by Rami Malkawi; Malek Alzaqebah; Ali Al-Yousef; Bilal Abul-Huda
International Journal of Computer Applications in Technology (IJCAT), Vol. 59, No. 3, 2019
Abstract: Digital storytelling plays a vital role in passing information via attractive and interactive digital media. Therefore, there are several methods that help in assessing the quality of the Digital Stories (DSs) and classifying them into successful or failed stories, rubrics can be a solution. This paper introduces an assessment method for numbers of DSs that have been collected (for a specific year, which is 2014) from the social media site YouTube to determine if they are interesting or boring. The aim of this study is to analyse the impact of some aspects upon the developed DSs, such as how much the developer followed the story regulations (e.g. the story seven elements), and the developer/narrator gender effect. Furthermore, to discover how much such aspects are effective. All this will be reflected in the number of every DS's viewers. As results, three main elements have been revealed and discussed.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Computer Applications in Technology (IJCAT):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook